customer service | Lynette travels & does social media!

The main component of the article, You’re Not Social (Enough) by Christopher Musico that I found, was the idea of focusing. I would hope at this stage of the game companies and organizations understand that they need to be in the social world. The community is discussing your brand there even if you do not have a presence. I also liked some of the other items mentioned such as acting on information gathered on social media being very important. Action in general is important in social media. The community needs to see that there is someone actually present with them and listening to them and responding. Also, there needs to be a lot of support in the upper ranks of your organization for a lot of the items discussed in this article to become a reality. I love the idea of an organization’s leaders taking comments about their company found in social media and discussing them. While reading this piece I was reminded of the Steve Jobs’ quote, “deciding what not to do is as important as deciding what to do.”