I really liked Chapter 3 RSS Feeds & Blogs in the book The Social Media Survival Guide by Deltina Hay because I was able to take that information and actually apply it at my work. We have a blog about a new area we are building called the Dorothy Lumley Melrose Center for Technology, Innovation, & Creativity blog. We would like to increase hits on this blog. After reading chapter 3 I noted the ideas suggested for blog optimization and set a meeting with the managers of this project. I went over all of the ideas set forth and we hope to implement them and then look at statistics before and after. We are hoping to see an increase in hits and views based on these changes. Stay tuned and we will see if it worked!